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D02 

735 Montgomery Street
San Francisco, Ca 

design Hunt Fanelli — John Ehl
build Hunt Fanelli — John Ehl — Gilmore Fabrication

37.7920° N, 122.4020° W

design
build
live

San Francisco

Billy Reid Flagship Location

The store located in Jackson Square, San Francisco, is a curated design experience that seamlessly blends Southern elegance with contemporary urban sophistication. The interior features warm, earthy tones, reclaimed wood accents, and vintage-inspired fixtures that evoke a sense of timeless craftsmanship. Display areas are carefully composed to highlight the artisanal quality of each piece, encouraging a tactile and immersive shopping journey. Subtle yet refined lighting casts a gentle glow, emphasizing textures and details in the clothing and accessories. Architectural elements, like exposed brick walls and handcrafted fixtures, reflect a commitment to quality and tradition, while modern design touches keep the space lively and relevant. Overall, the store embodies a thoughtful balance of rustic charm and modern minimalism, creating a refined environment that celebrates both heritage and innovation in design.
H.F.                  

The fixtures, decor and much of the art was made by us or
our close friends....


design « studio fanelli »

FLORENCE, AL